The global leader in Search Intelligence, Captify has revealed that online searches for Black Friday 2019 have totalled more than 72 million, with initial searches starting at the end of October.
Consumer tech still leads the way (with Apple commanding more than 65% of all Black Friday searches). The design world is also carving out its space, with big brands and small companies that offer events, discounts and even special editions for the great days of pre-Christmas shopping.
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