Forbes: Searches For ‘Canceling Amazon Prime’ Jump On Day 1 Of Prime Day

It’s not over yet, but Amazon Prime Day is already producing some pretty powerful data points.

Notably, that consumers are already showing interest in canceling their Amazon Prime memberships. Searches for “Canceling Amazon Prime” was 18 times higher on Monday than usual and the event wasn’t even half over, according to Captify. And while a big goal of Prime Day is to increase Prime membership, Amazon may be falling short.

“If Amazon is hoping to use Prime Day as a way to sign up and retain new Prime Members, they might need to rethink their retention plan,” the company said in an emailed statement. “According to search, consumers are signing up for Prime, getting their deals and then canceling membership shortly after.”

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