Apple TV+ is the only streaming service where share of consumer search volume for price exceeds content, according to Search Data.
Competitors Netflix, Amazon and Disney have all established themselves as serious content creators, but with fewer pickings, Apple is offering a bargain price and a free yearly subscription when buying an iPhone, iPad, Apple TV or Mac.
“It’s evident that consumers are searching for price as a first line inquiry into the service,” Search Data researchers noted, using data pulled from search intelligence company Captify.
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