Capture the
ROI of privacy
with Search-Powered Contextual
- Highly-relevant audiences at scale
- Better results than cookie-based solutions
- Real-time consumer insights
Why brands should put privacy ‘top of plan’—today
Consumer privacy doesn’t have to come at the expense of your ROI. In fact, investing in privacy can not only improve trust between your brand and consumers but can also yield better returns for your business. That’s what we refer to as the ROI of Privacy.
Captify’s privacy-by-design Search Intelligence optimizes advertisers’ core needs; results, relevancy, and reach.
How it works:
- Direct collection of consented, cookieless search data from publishers
- Intent-driven data uncovers critical audiences and insights
- Real-time programmatic advertising, without cookies
Search + context =
cookieless advertising
that performs
Search-Powered Contextual combines search data and context to determine consumer passions, wants and needs—not only ‘where’ they go—building high-performing audiences at scale, for any outcome and across any device.
Being the industry’s only contextual offering with search at its core—Captify’s solution increases reach without sacrificing targeting to ultimately drive better ROI for advertisers.
Sound too good to be true?
0%
better performance for brand campaigns vs standard contextual players
0%
better performance for brand campaigns vs Captify’s cookie-based solution
0%
more cost effective than standard contextual
Global CPG brand drives 26% better results through Search-Powered Contextual
In this cookieless campaign, Captify’s Search-Powered Contextual solution helped a global CPG brand to tap into consented search intent signals, allowing them to…
- Build highly qualified audiences at scale—from ‘Foodies’ to ‘Health Enthusiasts’
- Power better results—26% higher CTR for video vs cookie-based campaigns & 23% higher VCR vs target
- Access critical insights—competitor share of search, brand uplift & highest performing audiences
Critical audience insights in a cookieless world
Rumor has it that audience insight will disappear in a world without cookies. Fortunately for advertisers, that’s just gossip from the industry rumor mill. Captify has got you covered.
Captify’s onsite search data will continue to deliver deep audience intelligence in a cookieless world, revealing connected search journeys and measurable insights around audience and brand intent to build efficient plans that work.