Captify Live On Stage At ATS London and Advertising Week New York
Captify’s global leadership team took to the stage at ATS London and Advertising Week New York to discuss the industry’s most hotly-debated topics and trends. Didn’t get a chance to swing by? We’ve got you covered.
Advertising Week New York
Panel: ‘Capture the ROI of Privacy With the New Wave of Contextual’
In this can’t-miss panel, Captify’s CRO, Brendan Condon spoke to leaders from Digitas, UM Worldwide, and Xaxis about the latest innovations in tech and data that are breaking the boundaries in the contextual landscape. The panel also discussed how consumer-centric strategies will empower advertisers to strike the perfect balance between maintaining privacy and impact.
Panel speakers:
- Arielle Garcia—Chief Privacy Officer, UM Worldwide
- Rob Auger—North American Head of Media Technology, Digitas North America
- Nishant Desai—Group Director, Technology and Operations, Xaxis
- Moderated by Brendan Condon—CRO, Captify
Panel: ‘Making Addressable CTV a Reality’
Joined by leaders from Cheddar Inc., Mediahub Worldwide, and OpenX, Captify’s SVP of Global Partnerships, Matthew Papa, shared his thoughts about CTV, one of the most hotly talked about topics in the industry right now, and what must be addressed when it comes to marketer’s needs in the evolving CTV landscape.
Panel speakers:
- Matthew Papa—SVP of Global Partnerships, Captify
- Michael Piner—EVP, Advanced TV & Media Innovation, Mediahub Worldwide
- Brian Chisholm—SVP, Strategic Partnerships, OpenX
- Moderated by Michelle Castillo—Senior Reporter, Cheddar, Inc.
ATS London
Panel: ‘New Rules of the Road—Beyond Personalized Marketing’
Kicking off ATS London, Captify’s President of UK, Steve Pereira joined forces with execs from Starcom, LiveRamp and Lean Digital to discuss the role of independent ad tech in a privacy-first world and the opportunity to create a better open web where privacy is at the very core—Watch here.
Panel speakers:
- Steve Pereira—President of UK, Captify
- Isabelle Baas—Managing Partner, Starcom UK
- Tom Obafemi—Performance Media, Lean Digital
- Travis Clinger—SVP, Addressability and Ecosystem, LiveRamp
- Moderatorated by Lindsay Rowntree—Director of Operations, ExchangeWire
Panel: ‘The Return of Context—Was it always better than cookie-based targeting?’
In the closing session of ATS London, Captify’s COO, Fiona Davis, deep-dived into how Captify’s Search-Powered Contextual solution drives better results for advertisers than standard contextual and cookie-based products—while still prioritizing a safe experience for audiences. Joined by speakers from CNN and Future, the panel also discussed the shortcomings of third-party cookies and advancements in data and tech transforming the contextual advertising landscape—Watch here.
Panel speakers:
- Fiona Davis—COO, Captify
- Robert Bradley—SVP, CNN
- Nicholas Flood—Global Commercial Operations Director, Future
- Moderatorated by Lindsay Rowntree—Director of Operations, ExchangeWire
Interested in hearing more about the results that Search-Powered Contextual is driving for advertisers? Click here.
